How can you Design an Effective Landing Page for your business or website? And why is this so important?
To understand this, let’s first try to understand what “Effective” stands for. And the answer is simple, it stands for: a more converting website, that will get the visitors to do more of the actions you desire. The actions be conversion, sales, revenue, and maybe even awareness!
Why do you need it? Let’s talk numbers. If you are bringing traffic to your landing page in order to get leads for your business, and you invest 1000$ monthly for your marketing budget.
And that 1000$ brings you 1000 clicks, by improving your conversion rate, you can directly affect your lead price!
Let’s say you have a conversion rate of 1%.
That means 1% out of 1000, is 10 leads. Each lead costs you 100$.
Now if you improve the effectiveness of your landing page, and reach a 5% conversion rate, your leads will no longer cost you 100$, but only 20$ per lead!
How 20$ per lead? Easy, let’s do the math. 1000 clicks, 5% conversion, 50 leads.
1000$ spent, divided by 50 leads, equals 20$ per lead.
What can you do to improve your landing page? Or what can you do to build your landing page from scratch? Get ready for an adventure, because you are going to learn the most effective methods that we gathered for you.
Design an effective landing page with a purpose and target audience in your mind!
So in order to design an effective landing page, you need to always think about the purpose of the LP itself and the target audience that you are trying to reach.
After you thought about the purpose of your LP, you need to understand your audience’s needs.
When you’re done with those, you just need to tailor your content on the landing page to fit and resonate with your audience.
So what are the steps?
- Clearly define your landing page’s purpose
- Identify your target audience and their needs
- Tailor your content to resonate with your audience
A compelling headline is a must for an effective landing page!
You must put it all in the headline. It must intrigue the customer and also tell him what he is going to get here. It’s not an easy job to come up with the best headline. But do not worry, you also have your sub-headline that you can use to help you deliver even more information.
When creating the headline you must think about what makes your offer UNIQUE!
Your USP (Unique selling proposition) should be delivered within your headline or your subheader.
Don’t forget to use persuasive language to engage your visitors, because it is the key to growing your conversion.
Fun fact: Did you know the best salespeople are the ones who offer their clients to buy the most times? If a salesperson A offers his client to buy 5 times, and salesperson B, offers his clients to buy 20 times… Salesperson B will achieve much better results and much more sales than salesperson A.
Therefore you must persuade your customers to buy, and the more you tell them to buy, the better. Just use it wisely, don’t just offer 100 times in a minute, or if we are talking about a website. Don’t offer to buy 5 times on 1 screen, you can do that constantly.
Just don’t overdo it, otherwise, it becomes annoying.
Visual elements are your best friends.
It’s a fact that some people understand and remember their information visually. These people are called visual learners, and in them in order to comprehend information, you really should show them some visuals.
The visuals don’t have to be too crazy or complex, just show them what you are talking about.
Your mission is to illustrate your offer and anything you think your customer should remember and understand in order to purchase.
Clear and concise copy, make your potential customers understand!
In order to design an effective landing page you have to make the landing page super easy to understand.
Ideally, break down, everything that can be confusing.
Don’t only talk about the features, but focus on the benefits, and emphasize the pain points of your customer.
Break your text into smaller paragraphs that are much easier to read.
And don’t be shy to use bullet points when they are needed.
Call-to-action (CTA) is a must for your LP.
A call to action is the most important thing on your LP. Your potential customer might love the product that he sees on your lander, but he will not know if he should take action or not, and the easiest part to increase conversion is to create CTAs! The more the merrier!
You must tell your prospects what to do in order for them to act.
- You must tell your prospects what to do in order for them to act.
- And the more you tell them, the better!
- Make sure to create your CTAs clear and concrete.
- Don’t confuse your prospects with 3 different CTAs, focus on only 1!
- Use your call to action in strategic places, don’t just use them in the middle of a sentence and go on with something else.
Do those and you can continue to Social proof to build trust.
Social proof, reviews, testimonials, and showcases are the trust signals your landers needs!
In order for you to design an effective landing page, you just need social proof. It’s not a must if you want your landing page to be average. Meaning, social proof is a must on your lander!
So what should you do?
- Build credibility with testimonials from clients.
- Show product reviews, or client reviews about your product or service on your landing page.
- Add case studies, as much as possible!
- Attach images of awards, certificates, and maybe even trust seals!
The more of those you will have, the easier it would be for your customers to trust your brand and purchase, or become a lead!
Mobile-friendly design. An effective landing page is an optimized landing page.
Today, most of the traffic comes from mobile. Over 50% of the traffic overall, comes directly from mobile devices.
So when you are building a landing page, you need to remember, that in order for your landing page to be the most effective, you must optimize it for mobile! More than half of your users are there.
But don’t forget the PC users, so just optimize both of the website versions to ensure a seamless user experience for all.
Oh and yeah, don’t forget to speed up your pages! When you visit a website on mobile, you don’t really need those huge pictures that you needed for PC, do you?
That’s why it’s best to optimize not only the content placements but also the images.
A/B Testing and Optimization. Test your landers against each other.
In order to build the best landing page possible, you need to test it all the time! The more testing you do, the better the outcome.
Just constantly do these:
- Take the last version of your website, and make a copy.
- Change a small part of it.
- Test them against each other.
- Choose the winner, and start over.
You can test different elements such as headlines, CTAs, layout, pictures, and colors…
But don’t forget to analyze everything correctly, in order to make smart data-driven decisions to improve your LP, on your website.
How can you design an effective landing page? Conclusion!
So what did we learn today? We learned how to design an effective landing page for your product or service in the best possible way!
Do these steps and you will be on the road to success.
And if you are a bit lazy or just unsure, you can always get the help of a professional digital marketing agency to do that for you!
Luckily we are right here! Budgettera! Your favorite digital marketing agency that specializes in website development.
Contact us today, and we design your landing page in the best possible way to attract customers and sales.
