Performance-based lead generation for service brands
We deliver qualified leads through a controlled validation phase, then scale what works into a long-term performance partnership.
You don’t pay for “activity” — you pay for outcomes.
CPL-Based Model
Pay per qualified lead, not retainers.
Validation → Scale
We prove lead quality and CPL before scaling volume.
Risk-Controlled Execution
Time and volume caps during validation.
Built for Serious Advertisers
Designed for competitive and compliance-sensitive markets.
Performance, not services
We partner with service companies to generate consistent, qualified leads.
Our core model is CPL: you pay per qualified lead delivered according to agreed qualification criteria.
We manage the acquisition system end-to-end to ensure performance accountability — from creative and media to tracking and lead delivery.
How a CPL pilot works
Step 1
Align
We define your offer, targeting direction, lead qualification criteria, and operational requirements.
Step 2
Launch a controlled validation phase
We start with a capped validation phase to confirm lead quality and CPL with controlled volume.
Step 3
Deliver leads into your pipeline
Leads are delivered in real time with tracking and routing into your CRM or sales workflow.
Step 4
Validate lead quality
Leads are reviewed against agreed criteria. Rejected leads are not billed.
Step 5
Scale what works
If benchmarks are met, we scale volume and expand creative/testing. If not, we stop — no long-term commitments.
Industries we work with
We partner with service businesses where lead quality, compliance, and cost control matter — particularly in high-intent acquisition environments.
- Clinics & beauty / aesthetics
- Legal services
- Consumer-facing service brands
- Regulated and competitive markets
- Paid media execution (Meta, TikTok & more)
- Creative testing & iteration
- Tracking & attribution
- CRM routing & integrations
- Landing infrastructure & conversion flow
- Lead quality logic, reporting & optimization
Operational capabilities (within performance pilots)
To deliver CPL outcomes, we manage the full acquisition stack. These are delivery components — not standalone services.
Lead quality & risk control
To deliver CPL outcomes, we manage the full acquisition stack. These are delivery components — not standalone services.
- Lead definition and acceptance criteria agreed upfront
- Time and volume caps during validation
- Transparent reporting and performance reviews
- Rejected leads are not billed
- Process built to support internal approval (marketing, finance, legal)
Want to explore a CPL pilot?
Share a few details and we’ll recommend a pilot structure and lead definition.
We’ll reply within 24 hours.
Operating with service brands internationally.
Performance-based lead generation | CPL pilots.
Email: [email protected]
