Performance marketing agency

A growth system for businesses that take their budget seriously.

Budgettera is an integrated performance agency. We connect paid media, lead generation, creative, CRO, automation, and business intelligence into one measurable system — so every dollar has a job, a path, and a report.

8 integrated servicesLive BI layerAI-powered ops
BUDGET input Paid Ads meta · google · tiktok Lead Gen inbound · outbound Funnels cro · landing · flows AI Creative video · static · copy RESULTS output

Eight services

The full stack, in one place.

Each service is useful on its own. Combined, they compound. Below is a quick orientation — detailed breakdowns follow.

In detail

What each service actually includes.

The short version of every service we offer. For the longer version, each card links to a dedicated page with process, case studies, and pricing context.

Paid Advertising

Media buying · ROI-obsessed

Full-funnel paid media across the channels that matter. We build campaigns that start with a hypothesis, not a template — then we let the data decide what scales.

What's included
  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
  • YouTube Ads
  • Audience architecture
  • Creative testing
  • Scaling frameworks
Read more about paid ads →

Lead Generation

Inbound & outbound pipelines

Qualified leads — not form fills. We combine inbound demand capture with targeted outbound to build a pipeline your sales team will actually want to work.

What's included
  • Lead magnets
  • Gated content
  • Outbound sequences
  • Cold email infrastructure
  • LinkedIn outreach
  • List building
  • Lead scoring
  • CRM handoff
Read more about lead gen →

AI Video & Creative

Ad creative at scale

Ad creative is the biggest lever in paid media, so we treat it that way. We use AI generation paired with human art direction to produce more tests, faster, at a fraction of the traditional cost.

What's included
  • UGC-style video
  • Static ad design
  • AI avatar ads
  • Motion graphics
  • Copy variation testing
  • Creative briefs
  • Asset libraries
  • Performance analysis
Read more about creative →

CRO & Funnels

Convert the traffic you already have

Before you spend more on ads, fix the funnel. We audit, rebuild, and continuously test the pages and flows where your traffic lands — because a 20% lift on conversion beats a 20% lift on spend every time.

What's included
  • Landing page design
  • Funnel mapping
  • A/B testing
  • Heatmap analysis
  • Checkout optimization
  • Lead form testing
  • Page speed
  • Mobile UX
Read more about CRO →

Reporting & BI

One dashboard, one source of truth

The layer that makes every other service accountable. We build live dashboards that pull from every ad platform, CRM, and analytics source — so you stop reading reports and start reading reality.

What's included
  • Dashboard builds
  • Multi-channel attribution
  • Custom KPI tracking
  • Data warehousing
  • Weekly reports
  • Alerting
  • Client portals
  • API integrations
Read more about BI →

AI & Automation

The engine layer

The signature layer of Budgettera. We build AI-powered workflows that generate creative, qualify leads, nurture pipelines, and handle the operational work that otherwise eats your team's week.

What's included
  • Workflow automation
  • AI agents
  • Lead qualification bots
  • Content pipelines
  • CRM automation
  • Slack integrations
  • Custom tooling
  • Data enrichment
Read more about automation →

Strategy & Ops

The architecture underneath

Before tactics, architecture. We design the growth system, define the metrics that matter, set the targets, and build the operational cadence — so execution has something real to plug into.

What's included
  • Growth audits
  • KPI frameworks
  • Channel strategy
  • Budget modeling
  • Forecasting
  • Team structure
  • Process design
  • Quarterly planning
Read more about strategy →

Business Development

New revenue channels

When you've maxed out paid and inbound, where does next month's growth come from? We build partnership pipelines, outbound programs, and new channel strategies to open the doors paid ads can't.

What's included
  • Partnership development
  • Affiliate programs
  • Channel partnerships
  • Outbound strategy
  • Pipeline building
  • Deal sourcing
  • Sales enablement
  • GTM consulting
Read more about BD →

How it connects

One budget. Eight services. One feedback loop.

The diagram below shows how a single budget flows through the full Budgettera system — from initial allocation, through media and creative, into conversion and automation, and finally into the BI layer where every result feeds back into the next decision.

BUDGET IN what you invest Paid Media meta · google · tiktok Lead Gen inbound · outbound AI Creative video · static · copy Strategy growth planning CRO & Funnels convert traffic AI Automation nurture & qualify BI LAYER live dashboards GROWTH measurable

01 — Budget in

Monthly spend enters the system with a clear allocation model.

02 — Distribute

Spend is distributed across integrated channels and creative.

03 — Convert

Traffic and leads flow through funnels and automation layers.

04 — Measure

Every result flows into the BI layer so the next cycle improves.

The data layer

Every decision traced back to a number.

The BI layer is the spine of the whole system. We pull data from every ad platform, CRM, analytics source, and automation tool into one live dashboard that answers three questions at any moment:

  • 01 — Where did this week’s budget go?
  • 02 — What did it bring back?
  • 03 — What should we change next week?

Growth Dashboard

LIVE
last 30 days
Spend
$84.2K
↑ 12%
Leads
2,340
↑ 28%
CPL
$36
↓ 14%
ROAS
4.2×
↑ 9%
Revenue Spend Leads
BRIEF Copy GPT Video AI gen Image diffusion 50+ variants human brief AI generation layer tested in market

The AI layer

Where creative stops being the bottleneck.

Traditional agencies ship a handful of ad variants per month, then wait and hope. We built an AI-assisted creative pipeline that takes a single human brief and turns it into dozens of variants — copy, static, video, audio — in a fraction of the time.

The point isn’t to replace human taste. It’s to free up human taste for the decisions that actually matter: which ideas are worth testing, which winners deserve scale, and what the next creative direction should be.

Working with us

A predictable process for unpredictable outcomes.

We run every engagement the same way. Four stages, no surprises in the process — so the only surprises are the ones we build into the growth.

STAGE 01

Intro call

A 30-minute conversation about what you're doing, what's working, and where the friction is. No pitch.

STAGE 02

Audit & proposal

If it looks like a fit, we audit your current setup and return a written proposal within a week.

STAGE 03

Build & launch

Kickoff, integrations, campaign setup, dashboards built. Typically 10–14 days from signed to live.

STAGE 04

Run & iterate

Weekly reviews, live dashboards, monthly strategy. No long contracts — month-to-month after setup.

Common questions

Operational questions, operational answers.

What's the minimum engagement size?
+

We're a fit for businesses with at least ~$10K/month in marketing spend (or a clear plan to get there). Below that, an integrated agency rarely makes economic sense — we'll say so on the first call.

Do I have to use all eight services?
+

No. Most clients start with two or three services where the gaps are widest, then expand over time. The point of the system is that when you're ready to add more, everything already connects.

What does the BI layer actually look like?
+

A live dashboard you can log into any time, built on Looker Studio, Metabase, or a custom tool depending on your stack. It pulls from every ad platform, CRM, and analytics source into one view — spend, leads, revenue, ROAS, CPL, and whatever custom metrics matter for your business.

How do you charge?
+

Monthly retainer based on scope and complexity, not a percentage of spend. We prefer retainers because they align us to outcomes, not to whether you spend more on ads this month.

Are there long-term contracts?
+

No. Month-to-month after an initial setup period (usually 60 days so we have time to build the system and show results). If we're not earning our fee, we shouldn't be keeping you locked in.

How involved does my team need to be?
+

Light. We need access, context, and a weekly 30-minute review call. Beyond that, we operate as an embedded team so your internal people can stay focused on their actual work.

Get in touch

When you're ready, we're here.

No forms to fill out on this page. If you’d like to see whether Budgettera is a fit for your business, the simplest path is an email or a direct conversation.

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