Is online advertising for small businesses viable in 2023?
Who needs online advertising in 2023? Who actually needs their business advertised? The answer is pretty simple: any business that wants to increase sales or revenue or both.
Small businesses can have advantages besides sales and revenue in digital marketing such as:
- More recognition,
- Brand awareness,
- Reputation.
Basically, if you want to grow your business, digital marketing and online advertising is a must.
In this article, we will talk about how online advertising in different platforms such as facebook ads, google ads, and native platforms like taboola, outbrain, revcontent and many others can help your business grow.
This article will show you how partnering with a digital agency that is specialized in online advertising will help you grow your business and compete against the big companies that are eating all your fruits. The fruits are sales and revenue… Get it? 😉
Let’s take our digital agency for example, and hey! Don’t let this article fool you and think that we are selling our services… We are selling them of course, but because we believe that you should deliver way more than we charge, we think, and our clients think, that we over-deliver.
And that is exactly the reason why you should partner with us. But before you contact us, read the article so you can understand the whole reasoning behind starting your online advertising campaigns today.
Why partner with a digital agency that specializes in online advertising for small businesses
Let’s take Budgettera for example, that’s us by the way 😉 The amazing digital marketing agency that wrote this article.
Why partner with us? Ok, so that’s easy.
In order to create a good advertisement you need those things:
- Website (You need a copywriter, designer, and programmer in order to build a website)
- Landing page (You need a copywriter, designer, and programmer in order to build a landing page)
- Advertising campaign (You need a media buyer in order to achieve good results)
- Creatives for the advertisement (You need a copywriter, and designer in order to achieve the best quality)
- Social media (You will need an SMM specialist, copywriter designer, and maybe even a support team)
We can actually go on with those… but the truth is, you will probably need a team of:
- Programmer
- Media buyer
- Copywriter
- Designer
- SMM specialist
- And maybe even more…
And let’s be honest, you don’t want to hire all of them to get you results with your online ads right? And if we are being extra honest, how much would that actually cost you? Even if each one of the specialists costs you 1000$ a month… That would be 5000$, if not more…
And what would you get in return? You will get an uncoordinated team that doesn’t know how to work together… That’s right, you wish they would immediately get your things done… you need to teach them how to work together, and only later you will have to teach them how to work together effectively!
The effectively doesn’t really happen overnight. It can take you up to 6 months or maybe even 1 year to get there, if not more.
So there goes the 5000$ times six months, that’s 5000 x 6 = 30,000$
And that’s your “SETUP FEES” that you have to pay, in order to have a team that is worth you 5000$ per month now… and guess what, they all want a raise 😉
As you know there are juniors, and seniors in the marketing field, and they know their worth, they will no longer work for only 1000$… they will charge you more, does this sound dreamy to you yet? It doesn’t sound too well to us either.
Fun fact: You will probably need to pay some of them more than 1000$, and you will probably need a bigger team, like a project manager, for example, an SEO manager, and so on… So the “setup fee” of the 30,000$ can easily grow to 60,000$ – 150,000$ just in order to make your team effective, and then you are going to easily pay them starting from 10,000$ up to 100,000$ monthly, depending on their levels.
That’s why as a small business you should definitely hire an agency that will do all the heavy lifting for you, and guess what? It will cost you way less. Did we say way less? We will say that again, it will cost you way less!
What will you get in return? A team of specialists that does what they do best, for a fraction of the cost of holding that team under your roof. Oh, and yes, you don’t need a roof ( office ) you just need to have the will to get your business growing.
So buckle up and get ready to read and discover, how partnering with a digital agency can actually make your digital marketing dreams come true. And learn how online advertising for small businesses can be the answer to your business!
Cost-effectiveness. (The advertising that you can actually count!)
Do you know the traditional advertising methods, such as flyers, print, radio, television, and banners on the streets? Yeah, they are not cheap, and the worst part is, counting your spent vs return on them can become a nightmare.
So when you combine flyers and radio and banners on the street, you can be almost sure that you will be pretty confused when it comes to results.
There is no good way in counting them. And no counting means, bad news. It means you cant optimize it. It means you cant spend your money in a better cost-effective way that will be more beneficial to your business.
With a digital marketing agency, *wink wink* Budgettera, that’s us 😉
You can get each dollar you spent measured.
That means we can test different marketing campaigns and know what worked and what didn’t, and after just dump the ones that didn’t work.
Then we are left with the marketing campaigns that did work, does it sound great yet?
It does, but it gets even better…
Let’s take these marketing campaigns as an example:
- We spent 100$ and profited 50$
- We spent 100$ and profited 120$
- We spent 100$ and profited 250$
What should we scale? Looks pretty easy right? We just choose number 3! And that’s why online advertising is way better than offline, especially if your marketing budget is limited.
Traditional advertising methods, such as print, radio, and television, can be expensive and often have limited targeting options. In contrast, online advertising allows businesses to reach their target audience more effectively and at a lower cost. This cost-effectiveness is especially beneficial for small businesses with limited budgets, as digital marketing agencies offer pricing models designed to meet their specific needs.
Wider reach and audience targeting with digital marketing
Online ads will help you scale and reach beyond your geographical boundaries. Because you can reach a huge customer base in your region, or if you are a company that can go worldwide, you can reach the whole world!
Digital platforms can help us reach specific people and target them by their behaviors, demographics, and interests… What does it give you? It changes everything! That means we can find your buyers, and your ideal customers and spend way less than just shooting ads to everyone.
Not only that, but after we showed our ads to our ideal potential customers, we can retarget them!
That means we can show them even more ads, and target only those people that already saw your ads.
Imagine the possibilities. We can show an ad for a cool service or product of yours, and after he saw the ad, he will find out your advertisement with a review about your product, or an ad with an explanation of how to use your product and how easy it is…
There are countless strategies for remarketing, but it definitely is a very good strategy to grow your business profits. And it’s proven to be super effective and profitable.
Measurable results and analytics
As we talked about before, digital marketing is very measurable, but it’s not that easy if you don’t know how to do that.
There are trackers and CRMs that will help you track the results. And guess what? Usually, a digital marketing agency has them all. Wink wink, in budget tera, we definitely have them all.
That’s why we deliver super easy numbers for you to look at,
Instead of showing you: Impressions, ad views, video views, click-through rate, and all those boring stats to you… we deliver the end-game numbers, like conversion cost, actual spent, and actual ROI for you. ROI is return of investment by the way if you didn’t already know.
Flexibility and scalability in digital marketing
Those 2 factors are so important for small businesses, so let’s talk about each one individually.
Flexibility in online advertising
You can do anything in online marketing and most importantly in real time!
In online advertising, you can make changes to advertising campaigns, creatives, text, and targeting in real time! That means you don’t have to wait a day, a week, or even a month, to actually change the strategy!
Flexibility is a must-have feature for small business owners. And most importantly, when you have a digital agency looking over your results daily, you can be sure, you are achieving the best results and most importantly improving on a daily basis!
Scalability in online advertising
Online advertising can be easily scaled up or down based on a business’s needs, ensuring that your business can make the most of your marketing budget.
As your business grows, you can increase your advertising spending to reach a broader audience.
So if you want to generate more leads, sales, and visits quickly, you just scale it with a click of a button.
Of course, there is a bit more science to it because you can actually click a button and spend more, but you want it to be effective and have the most return that you possibly can, and therefore you have the digital agency that will do that for you!
You might think that we are hitting on you with this amount of winks, but *wink wink*, we are actually hitting on you with our digital marketing abilities 😉
Enhanced brand visibility and credibility. Become the ultimate small business that clients can trust.
Online advertising for small businesses needs credibility and building an online presence through digital advertising is crucial for your business to establish authority in your customer’s eyes. You want your clients to dream about you, and to think about you whenever they need your service.
Online ads help create strong and amazing brand awareness for your business and drive traffic to your company website or social media platforms.
You can establish the ultimate trust through testimonials and social proof that you can showcase in an ad, through an online advertising campaign!
This way you can make your customers loyal to you and most importantly you can make your business visible not only to gain the loyalty of your current customers but gain new ones!
Integrated marketing strategies. Online marketing loves the company of SEO and SMM!
Did you know that a successful online advertising campaign is often part of a larger, integrated digital marketing strategy?
By combining various channels such as Online marketing, SEO, and SMM your business can create a revenue machine. A machine that will explode your business with leads and sales and as by the name that we just gave it, REVENUE!
By combining these 3: Online marketing, SEO, and SMM. You might even profit a little more than you were expecting!
Is online advertising for small businesses worth it?
The Conclusion!
Online advertising presents a ton of opportunities for your business to grow your customer base, increase brand visibility, and maximize your revenue and ROI.
By partnering with a digital marketing agency… *wink wink* That’s us, Budgettera! 🙂
We offer a tailored pricing model that will fit your business needs in the online advertising world, that will bring you the best results for your buck.
Now is the time to take action and bring your business to the next level with a digital marketing agency that cares about your business as our own baby.
Contact us, and grow your business revenue!
